Canalys’s latest report Apple’s iPhone lineup topped the premium segment during Q1 2023. According to their estimates, the iPhone 14 Pro Max was the best-selling flagship, followed by the iPhone 14 Pro, iPhone 14, and iPhone 13.
31% of all shipments between January and March 2023 were of premium devices that are over $500 MSRP, the highest in the last five years. This particular segment increased 4.7% YoY far outperforming the overall smartphone market, which declined 13.3% on a yearly basis.
The data revealed that the best-selling Android flagship for Q1 was the Samsung Galaxy S23 Ultra. The Top 15 is primarily occupied by Samsung and Apple devices, which is understandable given the far wider availability of their premium devices.
For example, Google is selling the Pixel 7 series in 17 countries; Oppo is keeping the Find N2 to China, while Honor is still trying to catch up and was late to the party with an April launch of the Magic5 Pro.
Canalys analyst Nicole Peng said earlier this week it will take some time for vendors to get back on track and record a healthy increase in shipments. The forecast for 2023 is a demand to remain slow, but hopes are 2024 will see a return to growth.